A business with a reason to exist beyond margin

Why we do it

Recovery and rehabilitation both fail at the same point, which is employment. People do the hard work of getting well or serving their sentence, then meet a job market that has quietly decided about them before the interview starts.

Telemarketing and demand generation happen to be well suited to changing that. The skills that matter are resilience, listening and the ability to keep going after a difficult call. Those are not qualities that correlate with a clean record. They correlate with having come through something.

Recovery Confident

We support Recovery Confident, which aims to become a nationally recognised symbol for progressive employers. It gives businesses the practical tools and support to employ people in recovery from addiction, and a way to be open about doing so rather than quietly getting on with it.

Employers usually want to help and do not know where to start. A recognised standard, some practical guidance and a few examples of it working removes most of that hesitation.

What this means for clients

Nothing about your campaign changes. The calling floor is trained, managed and quality controlled to the same standard regardless of anybody's history, and every call is recorded and reviewable in the usual way.

What it does mean is that the money you spend on lead generation also funds somebody's route back into work. That is not the reason to hire us. It is a reasonable thing to know about who you are hiring.